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"Design is thinking made visual"
– Saul Bass
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Virtual Master Class: Creating a Business Manifesto for an Architectural Venture
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Professor in the Master in Architectural Management and Design and Director of Colander Associates, Caroline Cole, will explain how architects and designers can create strong businesses through some fundamental techniques that in turn will support creative excellence.
Register here
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Global Alumni Weekend @ Madrid
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7, 8 and 9 June
IE Madrid
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11 June - 6.30pm
Serrano 105. IE Madrid
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IE School of Architecture and Design and Saffron - member of the IE Design Council -, joined by their common interest in design, invite you to the presentation of the book Disruptive Branding, written by professor in the Master in Strategic Design of Spaces and CEO of Saffron Jacob Benbunan, together with Gabor Schreier and Benjamin Knapp.
The panel will discuss the relevance of disruptive branding and the challenges that brands will face in the future.
Register here
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*The event will take place in Spanish
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Virtual Master Class: Co-Living. Creating a New Housing Typology for the 21st Century
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Cities and lifestyle trends are constantly changing. One of the responses to these changes is co-living, a modern form of urban housing, similar in some ways to co-working. Co-living allows residents of a development to share certain amenities and facilities, while at the same time creating a vibrant community.
In this talk, Nick Rees, Architectural Director of the co-living company The Collective, will focus on how co-living is evolving as a housing typology and the role it plays in present-day society.
Register here
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The Experience of the First Makeathon @ IE A&D
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One of the biggest challenges for the students of the Master in Architectural Management and Design is to learn how to identify and tackle challenges and problems of the world of spatial design, business, and entrepreneurship, and turn them into new opportunities.
Jerónimo van Schendel, Director of the program, has designed a series of Makeathons: intensive full-day workshops in which students have to explore together and put into practice useful design techniques, such as brainstorming, peer review, analyzing and the idea selection process.
These Makeathons happen during the two face to face periods of the program and they help the students to frame their Venture Lab projects in a more constructive and efficient way.
In this video, Jerónimo van Schendel, and Master in Architectural Management and Design students Lily Hamouche, Yebin Sreenivasan and Carmen Rey share the experience of the first Makeathon.
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Ekaterina Fadeeva, Senior Workplace Designer @ OFFCON, Moscow
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Ekaterina Fadeeva - Katya came to IE from Moscow. Even before she completed her studies in Finance and Investments at the Moscow State University of Economics, Statistics and Informatics, she always knew she wanted to create special environments. Through design she wanted to create spaces for people to meet each other and also be able to be alone comfortably. Her goal was to design spaces from the perspective of people and how they communicate.
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In 2013 Katya was charged with leading the design of one of the first coworking spaces in Moscow. She felt the need of broadening her knowledge to meet this new challenge, so in 2014 she joined the IE Master in Strategic Design of Spaces.
After completing the program she starting working as Senior Workplace Designer at OFFCON in Moscow providing design services for the head offices of companies such as Google, booking.com, Uber, ...
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"Design is how you organize people"
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Paul Priestman, designer and Chairman of PriestmanGoode and responsible for the design of the Hyperloop capsule, gave a lecture at IE School of Architecture and Design last February.
During his stay in Madrid, he attracted the attention of the Spanish media. He has been featured in Zoom Net, where he explained how technology can help to fill the needs of society and urban environments of the future.
Watch it here
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